About Us
Conscious Creative Group blends human imagination with advanced conversational AI, crafting brand-aligned voice and character agents that feel less like tools and more like unforgettable personalities. We design, deploy, and iterate these agents across phones, web, and on-site installations, transforming every customer touchpoint into a living, story-driven experience while safeguarding privacy and respect for users.
Ethics sit at the heart of our process: we champion transparency, informed consent, bias-aware training, and strict data-minimization so that insights never cost individuals their agency. We test for inclusivity, audit for unintended harms, and build clear opt-out paths, ensuring our partners can innovate confidently without compromising trust. Equal parts studio, lab, and think tank, CCG experiments at the bleeding edge so courageous brands can delight audiences today and define tomorrow's responsible-by-design experiences.
Our Team
Andrew Hoegl
Founder and CEO
Emmy-nominated television producer and writer with more than 25 years of experience shaping some of television's most compelling and culturally significant shows. His work spans groundbreaking series like MTV's iconic Real World to multiple installments of Bravo's hugely popular Real Housewives franchise, firmly establishing him as a creative force who deeply understands the art of storytelling and character creation.
Andrew's extensive experience in both unscripted and scripted television gives him a distinctive perspective in creating characters who resonate deeply with audiences. He is known for his exceptional ability to craft authentic, memorable personalities and immersive narratives that capture the complexities of real life, setting his projects apart in an ever-evolving media landscape. His keen insight into cultural trends and natural instinct for authenticity have consistently placed his work at the heart of the broader cultural conversation.
Brad Hoegl
Chief Product Officer and Creative Director
Brad Hoegl is a creative leader and product strategist with over 25 years of experience across music and television production, primarily as an editor. Throughout his career he has shaped stories through tone, rhythm, and emotional clarity. These skills now inform his work at the intersection of technology and human connection.
As Chief Product Officer and Creative Director of Conscious Creative Group, Brad leads the design and development of ethical, human-centered voice characters for businesses, brands, and institutions. His work focuses on creating conversational experiences that feel less like tools and more like personalities that are grounded in storytelling, trust, and respect for the user. Drawing from decades in creative production and a lifelong passion for nature, learning, and thoughtful design, Brad brings a rare sensitivity to voice, pacing, and narrative that shapes everything he creates. He believes technology should enhance presence rather than replace it, and that the most powerful digital experiences are those that feel intuitive, transparent, and alive.
Kristen de Bruyn
Director of Digital Strategy
Brings over 20 years of experience at the intersection of art, technology, and marketing. Formerly Vice President and Global Head of Digital Experience at Christie's, she led award-winning teams and launched pioneering digital initiatives and content hubs that bring the stories behind the art to life.
As an Art Advisor, Kristen partners with artists and galleries to create compelling digital storytelling that elevates artist narratives. At Conscious Creative Group, she now spearheads CCG's expansion into the institutional and blue-chip art world.
Brett King
Director of Brand Engagement
Brett King bridges the worlds of entertainment, culture, and emerging technology with a career spanning four decades at the intersection of creativity and commerce. His journey began in New York's downtown scene of the 1980s, producing for Saturday Night Live while DJing at the city's most influential clubs. This foundation in cultural creation led to a distinguished Hollywood career, where he held senior VP positions at Paramount, The WB, BET, and Sony, among others, shaping how major networks and streamers connect with audiences.
Beyond entertainment, Brett has guided tech-forward consumer brands and startups through the evolving landscape of brand identity and digital engagement. Now at CCG, he's pioneering the next frontier: deploying personality-based AI agents to transform customer, visitor, and guest experiences across industries. His unique lens as equal parts storyteller, cultural architect, and brand strategist positions him to reimagine how businesses create meaningful human connections at scale.